I’M LAUREN PURCARO

Creating Curated Event Experiences

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BIO

Driven event director with over 14 years of production experience leading the coordination of over 300-1,500 small and large-scale events regularly. Focused on marketing events proven through raising signature event attendance by 150%. Creator of dream events of varying sizes, themes and celebrations ranging from 20 to 2000 participants. Expertise in vendor negotiation and venue scouting due to experience as both vendor and venue coordinator. Experienced working in-person, virtually or hybrid events.

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MY EXPERIENCE

Background & Expertise

EXECUTIVE DIRECTOR

January Present

Oversee over 300 events for 31 organizations in a Covid setting; 30% virtual, 67% in person and 3% hybrid
Plan an executive virtual, hybrid and in-person community wide events, workshops and ceremonies
Oversee professional programming team for student body including overnight students
Create policies in the areas of marketing, planning, assessment
Lead innovative engagement opportunities across different disciplines
Direct and create workshops and programs focused on diversity, equity and inclusion
Increase retention from 79% to 91%

EVENT MARKETING MANAGER

March, 2020

Role was eliminated due to Covid!(

FREELANCE EVENT PRODUCER

June, 2019 to Present

Work with small organizations in the area of event planning and social media.

ASSOCIATE DIRECTOR

January 2013 to October 2019

Led coordination of productions including fundraisers, conferences, galas, concerts, comedy shows, carnivals, debates, media events, teambuilding events, tradeshows, ceremonies and retreats
Raised attendance on large scale three-day long programs by 20% annually
Managed all aspects of the event operation from initial briefing to reconciliation; arranged program schedules; manage on site logistics and direct technical service to high level stakeholders including trustees
Provided training in the areas of event management, marketing, budgeting and leadership for staff and volunteers
Implemented registration and event tracking software and built policies and procedures
Created marketing strategy per event incorporating social media campaigns, print, and word of mouth
Identified methods and negotiations with vendors to spend over 90 budgets effectively saving over $20,000 in one year
Led and trained cohesive team of full-time, part-time employees, volunteers and vendors

EVENT MANAGEMENT AND SUMMER CONFERENCE COORDINATOR

November 2008 to December 2012

Coordinated on campus event venues, audio visual and furnishings
Collaborated and generated programming ideas and logistics with campus partners
Oversaw hospitality staff including training, hiring for over 60 people
Provided logistical support for major university events including the Presidential Debate, commencement and convocation
Planned all aspects of overnight conference housing and facilities rentals

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Full Resume Here

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EDUCATION

What I’ve Learned

HOFSTRA UNIVERSITY

MSEd-Leadership and Policy Studies with a concentration in Higher Education.

IONA COLLEGE

BA- Mass Communications with a focus in Public Relations. English Minor

HOFSTRA UNIVERSITY

Entrepreneurial Certificate Program

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STRENGTHS

PROFESSIONAL STRENGTHS

Detail-oriented, thorough and able to juggle multiple simultaneous projects
Marketing across platforms
- Creative, outside the box thinker
- Focus on brand strategy alignment
Flexible planner who thrives off of chaos
Strategic & Contingency Planning
Troubleshooter
Organized multitasker
Excellent interpersonal skills
Registration and Event Software