I’M LAUREN PURCARO
Creating Curated Event Experiences
Driven event director with over 14 years of production experience leading the coordination of over 300-1,500 small and large-scale events regularly. Focused on marketing events proven through raising signature event attendance by 150%. Creator of dream events of varying sizes, themes and celebrations ranging from 20 to 2000 participants. Expertise in vendor negotiation and venue scouting due to experience as both vendor and venue coordinator. Experienced working in-person, virtually or hybrid events.
Background & Expertise
Oversee over 300 events for 31 organizations in a Covid setting; 30% virtual, 67% in person and 3% hybrid
Plan an executive virtual, hybrid and in-person community wide events, workshops and ceremonies
Oversee professional programming team for student body including overnight students
Create policies in the areas of marketing, planning, assessment
Lead innovative engagement opportunities across different disciplines
Direct and create workshops and programs focused on diversity, equity and inclusion
Increase retention from 79% to 91%
EVENT MARKETING MANAGER
Role was eliminated due to Covid!(
FREELANCE EVENT PRODUCER
June, 2019 to Present
Work with small organizations in the area of event planning and social media.
January 2013 to October 2019
Led coordination of productions including fundraisers, conferences, galas, concerts, comedy shows, carnivals, debates, media events, teambuilding events, tradeshows, ceremonies and retreats
Raised attendance on large scale three-day long programs by 20% annually
Managed all aspects of the event operation from initial briefing to reconciliation; arranged program schedules; manage on site logistics and direct technical service to high level stakeholders including trustees
Provided training in the areas of event management, marketing, budgeting and leadership for staff and volunteers
Implemented registration and event tracking software and built policies and procedures
Created marketing strategy per event incorporating social media campaigns, print, and word of mouth
Identified methods and negotiations with vendors to spend over 90 budgets effectively saving over $20,000 in one year
Led and trained cohesive team of full-time, part-time employees, volunteers and vendors
EVENT MANAGEMENT AND SUMMER CONFERENCE COORDINATOR
November 2008 to December 2012
Coordinated on campus event venues, audio visual and furnishings
Collaborated and generated programming ideas and logistics with campus partners
Oversaw hospitality staff including training, hiring for over 60 people
Provided logistical support for major university events including the Presidential Debate, commencement and convocation
Planned all aspects of overnight conference housing and facilities rentals
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What I’ve Learned
MSEd-Leadership and Policy Studies with a concentration in Higher Education.
BA- Mass Communications with a focus in Public Relations. English Minor
Entrepreneurial Certificate Program
Detail-oriented, thorough and able to juggle multiple simultaneous projects
Marketing across platforms
Creative, outside the box thinker
Focus on brand strategy alignment
Flexible planner who thrives off of chaos
Strategic & Contingency Planning
Excellent interpersonal skills
Registration and Event Software
SOCIAL MEDIA EXPERIENCE
Provide content and direction to multiple accounts both corporate and small business.
Pages include: Instagram, Facebook, Pinterest, Snapchat and Twitter.
Accounts include: Dental Practice, Trivia Company, Gift Concierge, University Involvement.
OTHER EXPERIENCE AND INVOLVEMENT
Board of Directors, 250 N Village Owners Inc., 2018-Present
Founder, Bravarty, Bravo TV parties and game night, Bravarty.com
Founder, The Gifts Concierge, thegiftsconcierge.com