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I’M LAUREN PURCARO

Creating Curated Event Experiences

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BIO

Driven event director with over 14 years of production experience leading the coordination of over 300-1,500 small and large-scale events regularly. Focused on marketing events proven through raising signature event attendance by 150%. Creator of dream events of varying sizes, themes and celebrations ranging from 20 to 2000 participants.  Expertise in vendor negotiation and venue scouting due to experience as both vendor and venue coordinator. Experienced working in-person, virtually or hybrid events.

Home: About Me
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MY EXPERIENCE

Background & Expertise

EXECUTIVE DIRECTOR

January Present

  • Oversee over 300 events for 31 organizations in a Covid setting; 30% virtual, 67% in person and 3% hybrid

  • Plan an executive virtual, hybrid and in-person community wide events, workshops and ceremonies

  • Oversee professional programming team for student body including overnight students

  • Create policies in the areas of marketing, planning, assessment

  • Lead innovative engagement opportunities across different disciplines

  • Direct and create workshops and programs focused on diversity, equity and inclusion

  • Increase retention from 79% to 91%

EVENT MARKETING MANAGER

March, 2020

Role was eliminated due to Covid!(

FREELANCE EVENT PRODUCER

June, 2019 to Present

Work with small organizations in the area of event planning and social media.

ASSOCIATE DIRECTOR

January 2013 to October 2019

  • Led coordination of productions including fundraisers, conferences, galas, concerts, comedy shows, carnivals, debates, media events, teambuilding events, tradeshows, ceremonies and retreats

  • Raised attendance on large scale three-day long programs by 20% annually

  • Managed all aspects of the event operation from initial briefing to reconciliation; arranged program schedules; manage on site logistics and direct technical service to high level stakeholders including trustees

  • Provided training in the areas of event management, marketing, budgeting and leadership for staff and volunteers

  • Implemented registration and event tracking software and built policies and procedures

  • Created marketing strategy per event incorporating social media campaigns, print, and word of mouth

  • Identified methods and negotiations with vendors to spend over 90 budgets effectively saving over $20,000 in one year

  • Led and trained cohesive team of full-time, part-time employees, volunteers and vendors

EVENT MANAGEMENT AND SUMMER CONFERENCE COORDINATOR

November 2008 to December 2012

  • Coordinated on campus event venues, audio visual and furnishings

  • Collaborated and generated programming ideas and logistics with campus partners

  • Oversaw hospitality staff including training, hiring for over 60 people

  • Provided logistical support for major university events including the Presidential Debate, commencement and convocation

  • Planned all aspects of overnight conference housing and facilities rentals

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EDUCATION

What I’ve Learned

HOFSTRA UNIVERSITY

MSEd-Leadership and Policy Studies with a concentration in Higher Education.

IONA COLLEGE

BA- Mass Communications with a focus in Public Relations. English Minor

HOFSTRA UNIVERSITY

Entrepreneurial Certificate Program

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STRENGTHS

PROFESSIONAL STRENGTHS

  • Detail-oriented, thorough and able to juggle multiple simultaneous projects

  • Marketing across platforms

    • Creative, outside the box thinker

    • Focus on brand strategy alignment

  • Flexible planner who thrives off of chaos

  • Strategic & Contingency Planning

  • Troubleshooter

  • Organized multitasker

  • Excellent interpersonal skills

  • Registration and Event Software 

SOCIAL MEDIA EXPERIENCE

Provide content and direction to multiple accounts both corporate and small business. 

Pages include: Instagram, Facebook, Pinterest, Snapchat and Twitter. 

Accounts include: Dental Practice, Trivia Company, Gift Concierge, University Involvement. 

OTHER EXPERIENCE AND INVOLVEMENT

  • Board of Directors, 250 N Village Owners Inc., 2018-Present

  • Founder, Bravarty, Bravo TV parties and game night, Bravarty.com

  • Founder, The Gifts Concierge, thegiftsconcierge.com

  • Wedding Officiant

Home: Skills

LET’S CONNECT

  • LinkedIn
Home: Contact

PREVIOUS EVENTS

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